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About Advanced Hypnotherapy of Naples
Our Mission
At Advanced Hypnotherapy of Naples, our mission is to be a guide for those seeking healing, clarity, and transformation. We believe that within every individual lies a wellspring of wisdom, and through the gentle, powerful process of hypnotherapy, we help unlock that inner knowing.
In a space of safety, compassion, and trust, we support our clients in releasing old patterns, healing emotional wounds, and awakening to their true selves. Our work is not only therapeutic—it is spiritual. It is a journey to wholeness, where lasting change is not only possible but inevitable.
We are here to remind every soul that peace, purpose, and freedom are not outside—but can only exist within.
Meet Your Hypnotherapist
Peter C. Williams, CMS, CHt
Certified Medical Support & Clinical Hypnotherapist
Founder & Director, Advanced Hypnotherapy of Naples
Peter C. Williams is a Certified Medical Support Clinical Hypnotherapist and the founder of Advanced Hypnotherapy of Naples (AHN). A graduate of the Hypnotherapy Academy of America in Santa Fe, New Mexico (2009) and a past Instructor at Naples Hypnotherapy Academy. Peter brings over a decade of experience helping clients transform their lives through subconscious healing.
He holds certifications with leading professional boards, including:
- IACT (International Association of Counselors and Therapists)
- IMDHA (International Medical and Dental Hypnotherapy Association)
- ICBCH (International Certification Board of Clinical Hypnotherapy
- IAPH (The International Alliance of Professional Hypnotists )
- IBH (Fellow, International Board of Hypnotherapists)
- Certified Instructor, Hypno-Beginnings™ Hypnosis for Childbirth
Peter specializes in medical hypnosis, anxiety relief, trauma recovery, Sleep disorders, Addictions, and mind-body wellness. His compassionate, results-based approach empowers clients to heal, grow, and thrive.
Meet Your Hypnotherapist
Mildred Williams, MS, RN-BC, CCHt
Certified Clinical Hypnotherapist
Registered Nurse | Mind-Body Wellness Practitioner
Mildred Williams is a Board-Certified Registered Nurse and Certified Clinical Hypnotherapist with over three decades of healthcare experience and a deep passion for integrative healing. She brings a unique blend of clinical expertise and holistic practice to every client session, empowering individuals to tap into their inner wisdom for lasting transformation.
Mildred earned her Bachelor of Science in Nursing from Holy Name University in Tagbilaran, Philippines in 1992. She later advanced her education with a dual Master’s Degree in Nursing and Health Administration from the University of Phoenix, combining strong clinical knowledge with strategic leadership in healthcare.
A graduate of the Naples Hypnotherapy Academy, Mildred is a Certified Clinical Hypnotherapist (CCHt), trained in evidence-based hypnotic techniques for healing anxiety, stress, chronic habits, trauma, and more.
Her compassionate approach blends her nursing background with the powerful tools of subconscious transformation, helping clients overcome personal challenges, restore emotional balance, and unlock their full potential.
Transform Your Life with Advanced Hypnotherapy of Naples
Protecting the Practice of Hypnotherapy in Florida – A Landmark Resolution in Collier County. 2012
By Peter C. Williams, CMS, CHt
Director, Advanced Hypnotherapy of Naples & Naples Hypnotherapy Academy
A Victory for Hypnotherapists in Florida
Advanced Hypnotherapy of Naples is proud to share a significant victory in defending the free and open practice of hypnotherapy in the state of Florida. On June 18, 2012, I was contacted by Mathew Brownstein, President of the Florida Institute of Hypnotherapy, who stated that Collier County was denying his graduates the right to practice hypnotherapy, and asked if I could reach out to them to ascertain the reason why.
Further communication with Mr. Brownstein revealed that, after consulting with his attorney, he was advised that nothing could be done to challenge the County’s position. However, after carefully reviewing the statute myself, I became convinced that Collier County’s interpretation was incorrect.
At the time, the County required hypnotherapists to obtain an affidavit from a physician, who would then be legally responsible for supervising their hypnotherapy sessions and overseeing their clients. This was a misapplication of Florida law, and one that unjustly restricted the rights of qualified hypnotherapists, and very few, if any, would want to add more liability to their practice.
Challenging the Misinterpretation
As Director of Advanced Hypnotherapy of Naples, I could not accept this limitation on our legal right to practice. Denying qualified graduates of legitimate institutions the ability to work in their chosen field was a grave injustice.
I initiated direct communication with the Collier County Tax Collector’s Office to explain the true meaning and scope of the Florida Hypnosis Statutes. According to a County representative, this interpretation of the Florida Hypnosis Law (Chapter 485, Florida Statutes) had been in place for more than 30 years and “would not be changed.”
After several discussions, I was invited to meet with Ms. Carolyn Francis, County Business Office Manager, and Mr. Rob Stonburner, Deputy Tax Collector.
During these meetings, I presented a proposal that clarified the requirements of Florida law: while therapeutic hypnosis must be practiced under the referral, prescription, supervision, or direction of licensed healthcare practitioners, it does not mandate direct physician supervision or a signed affidavit.
County representatives acknowledged that my proposal would need further review by the County Attorney’s Office and ultimately the Department of Health in Tallahassee. On September 19, 2012, I followed up with Collier County officials and received confirmation: the verdict was in the affirmative.
The Resolution
As a result of this ruling, the County adopted a new affidavit requirement stating that qualified hypnotherapists must certify their knowledge of Chapter 485, Florida Statutes, and agree to abide by it. The affidavit confirms that hypnotherapists:
- I have read and understand Florida’s Hypnosis Law.
- I intend to engage in the practice of hypnosis/hypnotherapy within the scope of my training.
- Will only provide therapeutic hypnosis under the supervision, referral, or prescription of a licensed practitioner of healing arts.
- Agree to comply with Chapter 485 under penalty of law.
This vital clarification ensures that qualified hypnotherapists may now practice freely in Collier County, without unnecessary restrictions, while maintaining compliance with state law.
Gratitude and Impact
Advanced Hypnotherapy of Naples thanks the Collier County officials for their willingness to hear our case and resolve the matter fairly. Special recognition is owed to Ms. Francis and Mr. Stonburner for their professionalism, courtesy, and open-mindedness throughout the process.
This resolution safeguards the profession of hypnotherapy not only in Collier County but also establishes a precedent that may influence other counties throughout Florida and beyond.
At Advanced Hypnotherapy of Naples, we remain committed to protecting the integrity of our profession and ensuring that qualified hypnotherapists can continue to serve their communities with the full extent of their training and credentials.
Transform Your Life with Advanced Hypnotherapy of Naples
What is Hypnosis
Although most people think of hypnosis as some esoteric or mystical phenomenon reserved for a select few, the truth is quite the opposite. Hypnosis is a natural mental state that everyone experiences—often multiple times a day, sometimes only for a split second—without even realizing it. It is not about losing control or surrendering your will to someone else; rather, it is about entering a state of focused attention and heightened receptivity, much like being deeply absorbed in a book, a movie, or a daydream.
In this state, the analytical part of the mind relaxes, allowing the subconscious—the part responsible for habits, beliefs, and emotional responses—to become more accessible. This is why, through what is known as an induction, in a hypnotherapy session the state of hypnosis is engaged to intentionally guide a person in making meaningful changes, releasing old patterns, and adopting healthier ways of thinking and behaving.
Far from being mysterious, it is a well-researched, evidence-based process that leverages the capabilities of the subconscious mind.
Clinical definition:
"Hypnosis is a heightened state of focused attention that bypasses the critical faculty—the analytical, conscious part of the mind—while maintaining selective thinking".
This creates, what is referred to as an altered state of awareness, or the state of hypnosis.
Most experts believe we naturally enter the "altered state" every 120 seconds, approximately. Therefore, hypnosis is the natural tendency to focus, which can unintentionally moves us to the Altered State of Awareness.
What is Hypnotherapy
In a hypnotherapy session, hypnosis is initiated through the use of inductions. While we naturally experience states of hypnosis several times a day, during a session, the hypnoidal state is intentionally induced. There are many types of inductions, but in each case, the client must choose to follow the hypnotherapist’s guidance. Once the altered state of hypnosis is achieved, targeted therapeutic techniques can be applied to help the client address and overcome their specific challenges. Our Certified Clinical Hypnotherapists use the most advanced therapeutic strategies to access the subconscious mind and facilitate positive, lasting changes in your life.
Addictions
While there are many types of addictions, they fall into two main categories: substance and behavioral. Substance addiction refers to ( alcoholism, smoking, drugs, etc). Behavioral Addiction refers to (gambling, pornography, online surfing, shopping, exercise, sex, etc.)
Hypnotherapy is the most powerful tool known to man to create change within the mind and body.
Smoking Cessation
Quit smoking with ease and without the use of nicotine replacement therapy or medication. Our hypnotherapy program is safe and effective. With our personalized addiction therapy treatment, you'll be living your best life in on time.
Weight Loss
Looking for a healthy and sustainable way to lose weight? Our hypnotherapy program will help you change your relationship with food without editing, improve your self-esteem, and achieve weight loss goals.
Anxiety and Stress
Our anxiety therapy program reduces stress, anxiety, and racing thoughts. It allows you to experience a deep state of relaxation and improves overall health and well-being.
Confidence Boost
Do you struggle with insomnia? Our sleep therapy program will help you achieve a deeper state of recuperative sleep. This will allow you to wake up with more energy and better mental clarity, increasing your confidence and self-esteem as you achieve your full potential.
Pain Management
Are you suffering from the crippling effects of generalized anxiety? Hypnotherapy can help you manage your symptoms and improve your quality of life. Our hypnotherapists will work with you to develop a personalized anxiety therapy plan. Allowing you to truly enjoy your family, your friends, and life itself.
Insomnia
Are you suffering from a sleep disorder? Is your inability to achieve deep recuperative sleep affecting your routine? Perhaps you're experiencing low energy and mind fog. Hypnotherapy can help you move to a deeper state of sleep, where your body and mind can achieve a total state of rest, restoring your health, increasing your energy, and improving your mind clarity. Make your appointment today and improve the quality of your life.